This Sports and Lifestyle magazine publication, Union, features the struggle relating to mental health in the 2020 Tokyo Olympics among athletes. By altering the modern typeface “Fabada”, a cohesive word mark formed. This publication compiles different articles featuring topics from mental health preservation, unity in Olympiads, and an evolved community formed around redefining the persona of the Olympics.
UNION: WORD MARK AND MAGAZINE PUBLICATION
CONCEPT STATEMENT AND THE MEANING BEHIND “UNION”:
2020 Tokyo Olympics had an impact on everyone from olympiads, athletes, families, friends, and fans. Mental health took center stage which redefined the perspective for future generations. “Union” means the action or fact of joining. A stronger community was built after these games due to the similar mental health challenges Olympians struggle with and overcome. This publication features Simone Biles and Michael Phelps personal battles with sports. The word mark, “Union” is conjoined to show strength in community, joining, and shared experiences.
VISUAL SYSTEM:
HAND SKETCHES:
DIGITAL ITERATIONS:
PROCESS GIF:
Manipulated type physically and digitally to ideate and iterate possible outcomes of the word mark.
MAGAZINE LAYOUT HAND SKETCHES:
TYPE STUDIES:
COVER ITERATIONS:
FINAL COVER:
FINAL SPREADS:
