
PROCTER & GAMBLE: FALL 2024 CO-OP
The Procter & Gamble Co (P&G) is a manufacturer and marketer of fast-moving consumer goods. The company's product portfolio comprises conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners.Although my work completed during this time is confidential, I would love to share an overview of my professional experience and roles.
During my 2024 Fall internship as a Brand Expressionist Intern for the Dawn and Cascade brands, I contributed to shaping the design and identity of two of the world’s most iconic home care cleaning brands. Collaborating closely with multidisciplinary teams spanning Marketing, Consumer Knowledge, and Research & Development, I integrated strategic design thinking into brand initiatives, delivering innovative and human-centric design solutions. My work included creating high-quality design assets and prototypes that aligned with brand guidelines and project goals, all while ensuring consistency and fostering creativity across packaging, digital, and other consumer touchpoints.
Dawn Powerwash Dish Spray, Seasonal Launch 2027
Baby Care Product Launch 2027
Dawn Powerwash Dish Spray, Free and Clear launch 2027
Digital Commerce Design for Dawn and Cascade
Internal Visual Identity for One Dish (Cascade, Dawn, and Gain)
PROCTER & GAMBLE: SUMMER 2023 CO-OP
During my 2023 Summer internship in Brand Expression at Procter & Gamble within the 1TPT (Transformative Platform Technologies) unit at the Mason Business Center, I reflect on the immense significance of this experience in the realm of research and development design. Over the course of this summer, I had the privilege of collaborating with a diverse group of STEM cross-functional interns within the Nature Pillar. This pillar is dedicated to the convergence of sustainability and technological progress in the field of innovation. Throughout my time here, I created holistic designs supporting several projects, leveraged design thinking to accelerate learning, analyzed consumer research and business landscape, and explored technology applications from expert formulators for six different projects.
Old Spice Packaging Design
Sustainable Bioengineered Beauty and Personal Customization in Skin Care
Feminine Care Packaging Design and Infographics