G3 MARKETING | PROCAMPS: FALL 2022 AND SPRING 2024 CO-OP
G3 Marketing | Procamps is a company that “unites fans, athletes, and brands through unforgettable experiences” located in Blue Ash, Ohio.
During my first internship in Fall 2022, I designed experiences for professional athletes across the NFL, NBA, MLB, and college teams, as well as for Fortune 500 brands. My work involved camps, appearances, brand activations, and related projects, reaching thousands through retail promotions, print, social media, and on-site activations. Returning for a second internship in Spring 2024, I built upon my previous experience, focusing on creative strategy and social media marketing. I excelled in designing innovative motion graphics, illustrations, and techniques resulting in successful marketing. Throughout both internships, I demonstrated proficiency in digital and print design, videography, editing, photography, marketing, athlete interviewing, and brand activation.
NEW BRANDING 2023- 2024:
Created a design theme, assets, and templates for unified branding amongst all Procamps 2023-2024. Branding includes digital and print media such as social flyer, youth social flyer, web banner, credentials, autocards, and camp banners for past, current, and future clients and camps in football, basketball, and baseball.
CREDENTIALS
JOE MIXON YOUTH SOCIAL FLYER
JOE MIXON AUTOCARD
JOE MIXON CAMP BANNER
JA MORANT SOCIAL FLYER X SIMPLE TRUTH
JOSH ALLEN SOCIAL FLYER X WEGMANS X PROCTER AND GAMBLE
JOE MIXON SOCIAL FLYER
KYLE RUDOLPH CAMP BANNER
INSTAGRAM STORIES AND POSTS:
FANTASY WEBSITES 2022- 2023:
Crafted five cohesive websites for both web and mobile, college specific, in Adobe XD and Wix to promote the fantasy experiences. These websites included University of North Carolina, Kansas University, University of Louisville, Indiana University, University of Kentucky.
COLLEGE SPECIFIC MATERIALS:
Designed and collaborated on general materials such as credentials, locker room name tags, and t-shirts for colleges including University of Kentucky, Ohio State University, University of Michigan, University of North Carolina, Fordham University, and more.
PROCTER AND GAMBLE, 2023 PCC ROADSHOW PITCH:
Created mockups of the “show” and “green room” to present to Proctor and Gamble for a Roadshow pitch to display their personal care products in a concert themed event. Using perspective drawing techniques, displays were created in half a work day to be proposed based off design instruction.
VIDEOGRAPHY:
Ja Morant Hype Video
Temetrius Jamel “Ja” Morant is an American Professional basketball player for the National Grizzlies of the NBA. He was named the OVC Player of the Year, first-team All-OVC, a consensus first-team All-American, the Bob Cousy Award winner and led the nation in assists.
Morant partnered with Procamps for a basketball camp, “Simple Truth Ja Morant Basketball ProCamp” that can be attended by Boys & Girls, Grades K to 8. This video was created to be posted on G3 Marketing | Procamps instagram and presented at the camp in Memphis, TN September 24th-25th, 2022.
Donatos Pizza
Edited video showcasing teammates, Reed Sheppard and Rob Dillingham from the University of Kentucky basketball handing out Donatos Pizza to families at the Ronald McDonald House, capturing their interactions and the positive impact of the visit.
Jaxson Hayes x Planet Fitness
Captured footage of Jaxson Hayes collaboration with Planet Fitness.
Louisville’s Men’s Impact Camp Veteran’s Day Video
Captured footage of the Louisville Men’s Basketball Team and complied a cohesive video lasting 25 minutes where the player’s are shown interacting with kids at the impact camp, explanation of drills, and military thank you’s. This video was sent out to military families in Louisville on Veteran’s day to honor their services. This impact camp occurred at The Academy at Shawnee on October 15th, open to grades 3-6.
Luciano Acosta
Captured footage of Luciano Acosta’s youth soccer procamp.
PHOTOGRAPHY:
Captured special moments at University of Cincinnati’s Impact Camp on December 11th, 2022.
INTERVIEWS:
Interviewed basketball team members with short prompts from University of Cincinnati for Connor Kids Academy App.
REED SHEPPARD EXPERIENCE:
Photographed and filmed a 30 minute live on instagram for Reed Sheppard’s Experience at the Rupp Arena that captured the charismatic environment between University of Kentucky fans and the Sheppard family. I also created a highlight reel for display on the jumbo iron.
CAMP T-SHIRTS:
Created a variety of unique designs tailored to each individual athlete (NBA, NFL, MLB) utilizing only 3 colors. Finalized 3 designs for campers, coaches, and the athlete to wear at camp.
