GORILLA GLUE | PRODUCTION DESIGN

The Gorilla Glue Company is a U.S. based manufacturer of high-strength adhesives, tapes, sealants, and coatings designed for both DIY users and professionals. Headquarted in Cincinnati, Ohio and has been selling Gorilla Glue® for over two decades. The glue was first discovered being used in Indonesia on teak furniture, but consumers soon found it to be incredibly versatile and demand soared. On a mission to make products that deliver impressive results, the company has since expanded its offerings to include Gorilla Tape®, Gorilla® Super Glue, Gorilla® Construction Adhesive, and other premium tapes, sealants, and adhesives.

In my role as a Production Designer, I created engaging marketing design materials from concept through final production. Delivered high-quality, brand-aligned assets across print, packaging, retail, and digital touchpoints. Collaborated closely with cross-functional partners across different regions to execute packaging designs, retail mock-ups, rendering promotional merchandise, sales collateral, trade show materials, and digital content on all platforms while ensuring consistency with established brand standards. Managing day-to-day packaging design, in-house printed materials, preparing press-ready files for vendors, and production timelines. Retouching and optimizing photography, organizing and managing the asset library, securing vendor quotes, and balancing multiple deadline-driven projects with strong attention to detail and creative problem-solving.

DIGITAL CONTENT:

Created optimized Amazon PDP and website digital imagery to improve conversion performance. Following the content refresh, conversion rates nearly doubled compared to earlier in the year, with sustained gains over subsequent months. Strategic image optimization across Amazon and web platforms drove measurable, long-term performance growth.

AMAZON IMAGE STACK TEMPLATE FOR SUPER GLUE ULTIMATE:

AMAZON ROWS:

OPTIMIZED IMAGES FOR THE WEBSITE:

DIGITAL RENDERINGS AND HAND-MADE MOCKUPS:

Collaborated with brand and sales teams to develop high-impact renders and physical mockups samples for retail line reviews with customers such as Menards, Lowe's, and Walmart. Designed compelling visual merchandising concepts aimed at securing on and off-shelf placements.

PHOTOGRAPHY:

Shoot and edit product photography across multiple SKUs to educate consumers and clearly communicate use cases and benefits. Edited storytelling-driven imagery that demonstrated real-world applications from DIY home projects to professional builder scenarios, helping customers quickly understand product performance.

ORIGINAL 2OZ. GORILLA GLUE AND BROKEN SWAM CERAMIC:

ORIGINAL 4OZ. GORILLA GLUE AND BROKEN WATERING CAN:

PRODUCT SKU VARIETY:

PACKAGING:

Packaging design initiatives ranging from decorated HSC and RSC to conceptual screeners for new product launches. Collaborated cross-functionally with engineering and brand management teams to ensure structural integrity, brand alignment, and successful execution from concept through production.

SALES COLLATERAL:

Produced updated for culture and clients for internal projects, including branded t-shirts, signage, production printing, digital catalogs, and other materials to support sales initiatives. Ensured all assets aligned with brand standards while effectively communicating product features and benefits to internal teams and sales partners.

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